PRX Squat Rack

Redesign of product packaging

Brian's repr Rack is designed not only for the needs of fitness enthusiasts but also for the space required to perform on the walls.Costco, the big box store, wanted to buy it, too.This is a huge amount, a huge opportunity.However, due to the large size of the existing products, the carton size is over 9 '. Costco's shelf requirements are that the longest side of the carton cannot exceed 48 ".

We evaluated the entire product design and redesigned the longest parts.It was written in one paragraph, but it was written in two.It keeps his appearance consistent and stable.The whole product is as firm as before.But the carton size has been reduced by half.

Innovations in packaging helped PRX win big orders at COSTCO.







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